4-way Test

From the earliest days of the organization, Rotarians were concerned with promoting high ethical standards in their professional lives. One of the world's most widely printed and quoted statements of business ethics is The Four-Way Test, which was created in 1932 by Rotarian Herbert J. Taylor (who later served as RI president) when he was asked to take charge of a company that was facing bankruptcy.

This 24-word test for employees to follow in their business and professional lives became the guide for sales, production, advertising, and all relations with dealers and customers, and the survival of the company is credited to this simple philosophy. Adopted by Rotary in 1943, The Four-Way Test has been translated into more than a hundred languages and published in thousands of ways. It asks the following four questions:

"Of the things we think, say or do:

  1. Is it the TRUTH?
  2. Is it FAIR to all concerned?
  3. Will it build GOODWILL and BETTER FRIENDSHIPS?
  4. Will it be BENEFICIAL to all concerned?
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Prior Virtual Meetings
August 30, 2022

Julia Kalinski, Ukraine War-Freedom at Risk


August 23, 2022

Lisa Rinaman, St. John's Riverkeeper's


August 16, 2022

Ed Booth, Jimmy Doolittle's 100th Anniversary Flight


August 2, 2022

Bill Delaney, Author, Secret Jacksonville: A guide to the Weird, Wonderful and Obscure


July 26, 2022

Michael Ray Fitzgerald, Jacksonville and the Roots of Southern Rock


July 19, 2022

Alan Bliss, Executive Director, Jacksonville Historical Society


July 12, 2022

Club President Charlie Cofer


June 21, 2022

Tim Cost, President, JU University


June 14, 2022

Major Jillian Eriksson, US Army


June 7, 2022

Mark Lamping, Jacksonville Jaguars, President


May 17, 2022

Mike Rosener, Watson Realty, NEFAR President 2022


April 26, 2022

Matt & Melissa Kramer, Growing Together Behavioral Center (GTBC)


April 19, 2022

Michael Hightower, Florida House


April 12, 2022

Jim Overton, Duval County Tax Collector


April 05, 2022

Don Fox, CEO, Firehouse Subs


March 29, 2022

Kevin Snyder, Vice-President, Duval Motor Company


March 22, 2022

Numa Saisselin, President, Florida Theatre


March 15, 2022

Hai Vu, PE, JEA, VP of Water and Wastewater Systems


March 8, 2022

Jessie Spradley, Northeast Florida Builders Assn., Executive Officer


March 1, 2022

Matt Welch, The Players, 2022 Tournament Chairman


February 22, 2022

Capt. (Ret.) Dan Bean, Jacksonville Historic Naval Ship Assn.


February 1, 2022

Mari Kuraishi, Dupont Fund - Downtown Riverfront Development


January 25, 2022

PE Charlie Cofer, Founders Day Celebration


January 18, 2022

Matt Harris, President, Time Out Sports Bar


January 11, 2022

ASA Matt O'Keefe, Director-Proactive Targeted Prosecution


January 4, 2022

Harlan Bost, Past President, RCSJ


December 14, 2021

Heather Cavanagh, President, World Water Alliance of Florida


December 7, 2021

Cole Pepper, News4Jax, Sports Anchor and Guru, Talking about all Sports and Teams


November 30, 2021

Ken Jefferson, News4Jax WJXT TV 4, Crime and Safety Expert, Crime and Safety Expert


November 16, 2021

Mort Crim, Broadcast Journalist and Author


November 9, 2021

Peggy Fuller, DVM, Jacksonville Equestrian Center


November 2, 2021

Braxton Gilliam, Downtown Investment Authority


October 19, 2021

David Garfunkel, President, Lift Jax


October 12, 2021

Andy Kaufmann, Owner, Jacksonville Icemen Hockey Teams


October 5, 2021

Dr. Charles Booras and Peter Booras, Medical Cannabis


September 28, 2021

Monique Chatman, Principal, Venetia Elementary


September 14, 2021

Dr. Garland Scott, Outreach and Support Manager, JSO


August 31, 2021

Jacksonville City Councilman Al Ferraro


August 24, 2021

Aundra Wallace, President, JAXUSA Partnership


August 17, 2021

District Governor Rich Cooper, Introduction and District 6970 Update, An Exciting year ahead!


August 10, 2021

Pable Peellaa, MD, Infectious Diseases, Front Line Update on COVID-19


August 3, 2021

Nick Morrow, UNF Athletic Director