4-way Test

From the earliest days of the organization, Rotarians were concerned with promoting high ethical standards in their professional lives. One of the world's most widely printed and quoted statements of business ethics is The Four-Way Test, which was created in 1932 by Rotarian Herbert J. Taylor (who later served as RI president) when he was asked to take charge of a company that was facing bankruptcy.

This 24-word test for employees to follow in their business and professional lives became the guide for sales, production, advertising, and all relations with dealers and customers, and the survival of the company is credited to this simple philosophy. Adopted by Rotary in 1943, The Four-Way Test has been translated into more than a hundred languages and published in thousands of ways. It asks the following four questions:

"Of the things we think, say or do:

  1. Is it the TRUTH?
  2. Is it FAIR to all concerned?
  3. Will it build GOODWILL and BETTER FRIENDSHIPS?
  4. Will it be BENEFICIAL to all concerned?
Club Leadership
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Club Events and Meetings
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Prior Virtual Meetings
June 15, 2021

Jim Webb, General Manager, Manifest Distilling


June 8, 2021

Jay Stowe, CEO Jacksonville Electric Authority


May 25, 2021

Mayor Lenny Curry, Jacksonville Town Hall Style Meeting


May 18, 2021

Judge Timothy Corrigan, Chief US District Judge-Middle District


May 4, 2021

Dr. Madeline Zavodny, UNF, Immigration & Economics


April 27, 2021

Chief Andre Ayoub, Jacksonville Sheriff Office


April 20, 2021

Michael Binder, UNF Associate Professor, Public Opinion Research Lab


April 13, 2021

Colleen Bell, MD, FACHE, FAPA, Sulzbacher Center - Jacksonville


April 06, 2021

Lauri Wright, Associate Professor UNF, Nutrition and Dietetics


March 30, 2021

Ching-Ping, (Albert) Loh, PhD, Health Economics, UNF


March 23, 2021

Melissa Ross, WJCT News, First Coast Connect


March 16, 2021

Melissa Nelson, State Attorney for Florida's Fourth Judicial Circuit


March 2, 2021

Jeff Willoughby and Brooke Smith, First Tee-North Florida


February 9, 2021

Dr. Carlene Taylor and Professor Eli, Brooks College of Health


February 2, 2021

Patrick Kilbane, Jacksonville Aviation Director


January 26, 2021

Club Founders Day Celebration, January 27, 1955


January 19, 2021

Karen Bowling, Director, Center for Entrepreneurship and Innovation


January 5, 2021

Alex Hill, CEO, Maple Street Biscuit Company


December 10, 2020

Ed "Skip" Booth, Jr., Bessie Coleman's Journey to Jacksonville, Aviation History


December 3, 2020

Jack Sears, Jr., Scout Executive/CEO, North Florida Council, Boy Scouts of America


November 17, 2020

Craig Smith, Owner, Alhambra Dinner Theatre


November 10, 2020

Crystal Broughan and The Foundation Committee


November 3, 2020

Dan Hicken, Florida-Georgia Sports Talk


October 27, 2020

Rick Mullaney, Director-JU Public Policy Institute


October 20, 2020

Sean Mulholland, Cyber Security and Social Media


October 13, 2020

Mike O'Brien, Executive Director, USO


October 6, 2020

Kim Bynum, Operation New Uniform


The Gear
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