4-way Test

From the earliest days of the organization, Rotarians were concerned with promoting high ethical standards in their professional lives. One of the world's most widely printed and quoted statements of business ethics is The Four-Way Test, which was created in 1932 by Rotarian Herbert J. Taylor (who later served as RI president) when he was asked to take charge of a company that was facing bankruptcy.

This 24-word test for employees to follow in their business and professional lives became the guide for sales, production, advertising, and all relations with dealers and customers, and the survival of the company is credited to this simple philosophy. Adopted by Rotary in 1943, The Four-Way Test has been translated into more than a hundred languages and published in thousands of ways. It asks the following four questions:

"Of the things we think, say or do:

  1. Is it the TRUTH?
  2. Is it FAIR to all concerned?
  3. Will it build GOODWILL and BETTER FRIENDSHIPS?
  4. Will it be BENEFICIAL to all concerned?
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Prior Virtual Meetings
April 11, 2023

Dr. Laurie Slifka, Chair, Graduate School Teaching & Learning Center, Keiser University


February 28, 2023

Dr. Diana Greene, Duval County Schools Superintendent


February 21, 2023

Tyler Hodges, President The Bolles School


February 7, 2023

Teresa Nichols, University of North Florida, Development and Alumni Engagement Director


January 24, 2023

Nicholas Allard, Founding Dean of the JU College of Law


January 17, 2023

Sally Hazelip, Principal, North Florida School of Special Education


January 10, 2023

Andy Walker, President Fish and Wildlife Foundation


December 6, 2022

Crystal Broughan and John Cumbow, Rotary Foundation


November 15, 2022

Malik Jackson, NIL Specialist, Smith Hulsey & Busey


November 8, 2022

Brian Sexton, The Face and Voice of the Jaguars


November 1, 2022

Artis Gilmore, Naismith Memorial Basketball Hall of Fame


October 25, 2022

Greg McGarity, Florida/Georgia Game


October 18, 2022

Brad Talbert, CEO HCA Florida Memorial Hospital


September 20, 2022

Caroline Russell, Assoc. Administrator Mayo Clinic, Florida


August 30, 2022

Julia Kalinski, Ukraine War-Freedom at Risk


August 23, 2022

Lisa Rinaman, St. John's Riverkeeper's


August 16, 2022

Ed Booth, Jimmy Doolittle's 100th Anniversary Flight


August 2, 2022

Bill Delaney, Author, Secret Jacksonville: A guide to the Weird, Wonderful and Obscure


July 26, 2022

Michael Ray Fitzgerald, Jacksonville and the Roots of Southern Rock


July 19, 2022

Alan Bliss, Executive Director, Jacksonville Historical Society


July 12, 2022

Club President Charlie Cofer



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